Because the skin around the eyes is thinner, friction can cause more damage. This eye serum helps improve the appearance of the eye area by defending against daily damage caused by friction, like rubbing of the eyes, and by strengthening the eye area and restoring firmness. Skin is left looking smooth, radiant and firm.
Key Ingredients + Benefits:
See the effects of friction reduced by 30%* and 100% brilliance around the eyes.
Inspired by the discovery that rubbing your eyes causes friction that can age your skin, this eye concentrate has a 24 hour moisturizing formula that helps to prevent signs of aging such as dryness, visible wrinkles and loss of resilience for skin that is left looking smooth, radiant and firm.
- Smoothing Defense Complex: protects skin from friction like a shield
- ImuMoisture Complex: sustains a strong moisturizing effect and helps prevent oxidation
- ImuGeneration Technology: featuring botanical extracts of Reishi Mushroom and Iris Root, to continuously fortify skin's ability to defend itself.
*Extent of friction damage measure as friction property compared with before application.
Research Results:
After 1 week:
-94% said it visibly improves resilience around the eyes
-90% said it visibly improves puffiness around the eyes
-88% said it visibly improves dark circles.
-89% said it visibly improves wrinkles around the eyes.
-96% said it visibly improves roughness around the eyes.
-95% said it makes the eye area look brighter
After 3 months:
-97% said it visibly improves resilience around the eyes
-94% visibly improves puffiness around the eyes
-93% said it visibly improves dark circles.
-93% said it visibly improves wrinkles around the eyes.
-97% said it visibly improves roughness around the eyes.
-97% said it makes the eye area look brighter
*Conducted by: Independent laboratory, South Africa
Methodology: Questionnaires to 248 women (all subjects)
Test period: April-July 2018
How to Use:
Use every morning and night after balancing with softener. Pump once (about 0.15ml) onto a fingertip and smooth over the eye area.
0.5 oz. / 15 mL
About Shiseido:
In 1872, Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido company as Japan's first western-style pharmacy (which incidentally was also home to Japan's first ice cream parlor and soda fountain). The company's rich and impressive history in pharmacology led to its technologically advanced range of skincare, which is highly regarded by experts and aestheticians around the globe.
